Some claim it as “purple gold,” health food stores stock it on their shelves, and it started in the Brazilian Amazon. It has been endorsed by health specialists across the globe and was even featured on the Oprah Winfrey Show The acai fruit finds its way into a number of juices, smoothies, and nutrition bars which means it is catching on in the U.S. Is acai worth all the hype, some ask.
The acai berry cures a number of ailments, provides energy, and increases the libido, Amazon tribes have said. The acai berry is one of the most nutritional foods in the world as shown by recent scientific studies. Grown in the Amazon, the Açaí starts as the fruit of palm trees in Brazilian rainforests The berry is filled with antioxidants, amino acid and fatty acids, and natural energy, and has a subtle chocolate taste. This combination creates a “superfood” that helps prevent high cholesterol, heart disease, and cancer, researchers say. Because the acai fruit destroys some cancer cells in the body, it is a leading ingredient in many alternative medicine diets.
Even though the acai fruit is a staple in the Amazonian diet, it is new to the U.S.. The U.S. phenomenon is credited to Southern California brothers who discovered the fruit on a surfing trip and returned to the U.S. to co-found the company Sambazon, which features the acai berry in a number of its products
Because the acai fruit spoils too quickly to be distributed widely in its natural form, it’s mostly found as a main ingredient in other food products, like protein bars and juices Recently, the acai berry has shown up in some health food stores in an unsweetened pulp form, which provides a higher concentration of the antioxidants normally found in acai juice products
To a society focusing more on sustainable development, the acai fruit is even more of a draw. Thousands of harvesters can harvest the acai fruit without destroying the Amazon rainforests. New concerns arise, however, as the popularity of Açaí juice products increases, requiring more of the acai fruit to be harvested
Nevertheless, the acai phenomenon will only grow in the U.S., with Açaí juice and products being widely distributed in a number of food chains, like Whole Foods and Trader Joe’s Research already provides evidence that the acai fruit is worth the hype; now it’s time for Americans to fully embrace it
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